OWNER & DIRECTOR OF DATA ANALYSIS
Matt Gephart is a baseball technology and analytics expert with over a decade of experience in data operations within Major League Baseball (MLB). He specializes in the capture, validation, and management of high-resolution tracking data, having worked extensively with industry-standard systems including:
Pitch F/X
Statcast
Automated Ball-Strike (ABS) System
Throughout his tenure in MLB’s Data Operations department, Matt ensured the accuracy and integrity of critical in-game data utilized by clubs, league offices, and broadcast partners. His operational expertise includes on-site and remote data capture, technical troubleshooting, and contributions to the Gameday Compliance initiative, ensuring that league-wide technology and equipment meet rigorous professional standards.
As the Director of Data Analysis and Owner at BTBB, Matt bridges the gap between complex data and player development. His primary focus is:
Implementing and operating modern player-tracking systems.
Translating advanced performance metrics into clear, actionable insights for coaches and athletes.
Making high-level analytics accessible to players at every stage of development.
Beyond baseball, Matt has held positions across every major professional sports league. His work has influenced various industry innovations, such as:
Virtual advertising systems for live sporting events.
The “first and ten” yellow line technology for football broadcasts.
Since the 2025 season, Matt has served as a Video Replay Technician for Big Ten football at Penn State University. As a proud alumnus, he enjoys his continued involvement with the Nittany Lions.
When not working in sports technology, Matt is dedicated to family adventures. He, his wife Katie, and their two daughters, Madison and Kaya, share their travel experiences and milestones on their YouTube channel, The Gephart Gang.
Recent Highlight: A family expedition to the Big Island of Hawaii, where they witnessed active lava fountaining at Volcanoes National Park.
Penn State University — Alumnus